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After the first thematization of the data in the iterative and interpretive analysis Moisander and Valtonen 2006 we
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Moisander J Valtonen A Qualitative marketing research a cultural approach London SAGE Publications 2006 227 s Introducing
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Dr Johanna K Moisander is Professor of Corporate Communication at Aalto University School of Business Department of
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Moisander J Valtonen A Qualitative marketing research a cultural approach London SAGE Publications 2006 227 p Introducing
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Moisander and Valtonen unpack the emerging cultural approach in the field of marketing and consumer research to
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Moisander J Valtonen A 2006 Qualitative marketing research a cultural approach Sage Publishing
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Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social
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Author Johanna Moisander and Anu Valtonen year 2006 language English isbn 1 4129 0380 7 publisher Sage
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Chapter 1 introduces cultural marketing and consumer research and the methodological perspective that guides the discussion of
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